That was Rampage Jackson not Keith Jardine. The UFC just bought another smaller organization which happened to have Rampage under contract. Rampage has been wearing the chain for as long as he has been fighting, it's his signature. The same as Chuck having the mohawk and Tito having blonde hair.
As for the way the UFC is growing, well it's part of the game. They have to have a big production if anyone ever plans to get payed big money. They have recently signed a deal with HBO, and should have a few televised UFC's on HBO this year. They have to cater to all types. Do the old school fans really like it? No, but it's the only way to truly grow.



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